The philosophy behind our Beta-You® programs embraces a future-proof approach to workplace success: Be More Human. Our programs encourage individuals to fully partner—not compete—with AI, automation, and other technological innovations in their everyday work. By blending personal growth with professional development, we can cultivate a workforce that is adaptable, self-motivated, socially perceptive, and collaborative—well-positioned to achieve high levels of success.

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Reid Hoffman, co-founder of LinkedIn, has famously said there’s only one “F-word” that matters in Silicon Valley. It’s not the one you’re thinking of—it's “finished.” Hoffman believes that in today’s world if you ever see yourself as a finished product, you’re probably finished working.

 

His motto is clear: “Always be in beta.”

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This principle, combined with the Be More Human approach, forms the foundation of our programs, designed to help individuals leverage their strengths, broaden their perspectives, and mobilize their personal resources to reach new levels of personal and professional growth.

 

Our programs bridge academic research and industry trends with real-world applications, empowering participants to continually evolve and thrive in dynamic environments.

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Our offerings integrate cognitive, behavioral, and neuroscientific research with practical application, keeping a firm pulse on the often volatile, uncertain, complex, and ambiguous nature of today’s work landscape.